Stephen Curry, 30, is stepping into a new playing field which consists of producing films!
His focus is no longer divided now that his wife, Ayesha, is weeks away from delivering their third child and first son, Canon W. Jack Curry. “I actually thought the baby was going to be here yesterday,” he says, nervously patting the mobile phone inside the pocket of his UnderArmour sweatpants. “It was kind of a false alarm. But I’m on alert right now.”
Fatherhood isn’t the only matter far from the basketball court that’s getting more of Curry’s attention today. The afternoon will take him to offices he keeps in Oakland for another new feature of his postseason: development meetings. He announced in April that he was getting into the entertainment business by way of a wide-ranging dealbetween the production company he had formed, Unanimous Media, and Sony Pictures Entertainment. The All-Star guard sat down with Variety to talk at length about the details of his new venture, including several films already in development — just one part of an ambitious partnership that aims to extend as far as video games, virtual reality and consumer products. But films and TV are the focus of the deal, with concentrations in three core areas: faith, family and sports.
When Curry saw a few years ago what Lebron James and other athletes were starting to do in the entertainment space, he was intrigued. He turned to Jeron Smith, a former Nike brand manager and White House deputy director of digital strategy during the Obama administration, for guidance.
“As we talked about what he wanted to do with his brand and where he wanted to go, he landed on this North Star: Stephen wants to inspire as many people as possible,” says Smith. “There’s no more effective way to touch broad audiences and inspire as many people than with the sharing and dissemination of content globally.”